- Call of Duty Mobile was an instant hit, as it made $4.2 million in just four days.
- In comparison, Warzone Mobile only made $1.4 million, which is 67% less.
- This is concerning for Microsoft as the giant has been looking into the mobile market.
- Buying Activision Blizzard for $69 billion was part of these goals.
Mobile games often make tons of money with small investments. While publishers spend millions on marketing, development is often cheap.
Call of Duty Mobile is the latest game to catch everyone’s attention in this market, and it was made by in-house Activision teams. Making $1.4 million in four days, this game was considered a major launch, but it fell behind its predecessor by around 67%.
With significantly worse revenue at its debut, Warzone Mobile raises concerns about Microsoft’s mobile gaming push.
Why it matters: Microsoft spent a whopping $68.7 billion to buy Activision Blizzard. With months of legal procedures, its ultimate goal was to break into the mobile gaming market through this merger.
As mentioned before, Warzone Mobile made $1.4 million in 4 days. On paper, this is an impressive figure. However, COD Mobile made $4.2 million in the same duration, which shows a massive 67% difference.
The former made $2.8 million less than its predecessor. It is also worth noting that Call of Duty mobile was released in the pre-COVID market, which makes the revenue figures even more impressive.
Another thing to note is the difference between the development. Call of Duty Mobile was made by Activision as well as Tencent, the company behind PUBG Mobile, one of the most famous battle royale games.
Tencent didn’t help in the development of Warzone Mobile as it was made in-house.
Anyhow, Microsoft’s mobile gaming ambitions seem to be off to a rocky start. The gaming giant always targeted this market, hoping to use Activision Blizzard to break new ground for Xbox.
While Activision Blizzard still has major games like Candy Crush going strong, Warzone Mobile’s disappointment is not the best news for Microsoft.
Mobile gaming is continuously growing, and it is only a matter of time before it completely dominates the market.
Gen-Z is also expected to prefer this market over consoles, so Microsoft will likely increase its focus despite the implications of Warzone Mobile’s underwhelming launch compared to its predecessor.
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