- This year has been great for consoles since the limited supply issues have been resolved.
- During the recent Black Friday promotions, PS5 has seen a massive 217% spike in sales compared to last year.
- Xbox Series S|X were also able to match their sales from last year.
2023 has been a great year for gaming. Great games are coming out left and right, console supply is abundant in the market, and millions have enjoyed varied experiences throughout the year.
The abundance of supply has also resulted in pleasing results for console manufacturers. While Sony struggled last year, it was pointed out that an average of 40K PS5 consoles were sold this year.
According to a new report, the PS5 enjoyed an even better sales period during Black Friday. Compared to last year, console sales were up by 217% compared to Black Friday in 2022.
Why it matters: This is yet another example of PlayStation’s lead and foothold in the gaming industry, with its latest hardware outshining the competition again.
As reported by Games Industry, overall console sales were up 34% on Black Friday from last year since console manufacturers were still coming to terms with the supply chain problems after the pandemic.
However, the scarcity of supply has led to a massive boost in PS5 sales this year. With a 217% spike during Black Friday, PlayStation is edging closer to its goal of selling 25 million consoles this Fiscal Year.
Various promotions have contributed to this figure. Recently, the PS5 was sold for the historically low price of $350, encouraging Xbox and PS4 users to finally try the hardware.
Additionally, bundles with games like Spider-Man 2, EA Sports FC 24, and Modern Warfare 3 were sold for under $500, providing a much better deal than the base console at this price.
Sony also released the PS5 Slim last month, bringing the focus back to this console for a temporary boost.
On the other hand, the Xbox Series S|X saw similar results compared to last year. Both Xbox consoles sold well, matching their Black Friday performance from 2022, thanks to a steady release of first-party titles.
We believe these results are encouraging for the industry as a whole. Both consoles came into their own this year, offering distinct experiences that attracted millions to these platforms.
The PS5 has already shipped over 46 million units. PlayStation CEO Jim Ryan estimates that 100 million sales for this console should be achievable, with 2023 bringing the hardware halfway to this goal.
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