Nvidia custom board partner Colorful has started a trade-in program specific to China for the GeForce RTX 40 series. Users in China can now get their hands on a brand new RTX 40 series card by trading in their old Colorful graphics card.
A trade-in program specifically for the graphics card market is rarely seen. Currently, the market for the current generation of cards, like the RTX 40 series and AMD RDNA3 cards, is much smaller than older generations.
Therefore, in order to move inventory, tactics like the trade-in program are set into place.
Unlike other trade-in programs offered by ASUS UK, which also include cards from AMD, the Colorful trade-in program is only limited to Nvidia cards.
The company offers better value for used graphic cards like RTX 30, RTX 20, and GTX 16 series. Though the GTX 1660 Super is the only 16-series card from Nvidia that qualifies for the trade-in program from Colorful.
High-end models like the Colorful Neptune series also get an added value of $29 over the regular version. Colorful is currently accepting the GeForce RTX 3090 Ti for 7200 Yuan or $1,041.
The trade-in price is 48% below the launch MSRP of the GeForce RTX 3090 Ti and is sold for a similar price on eBay as well. So, all things considered, Colorful is offering a somewhat decent price.
The colorful trade-in program will start on May 7 and last until May 21. Users who are interested in the Colorful trade-in program have to buy directly from the official Chinese retail store JD.com. Users who get their hands on the brand new RTX 40 series will have until May 31 to send in their used graphics card.
The only downside to this trade-in program is the shipping fee, which the owner has to pay. Colorful will refund the specified amount to the owner after testing and based on the condition of the graphics card. Furthermore, the discounted amount will be refunded to the owners within 10 days after Colorful receives the used graphics card.
Custom board partners like Colorful are very popular in China. Due to its limited popularity in China, Colorful has decided to limit its trade-in program to its origin country. However, it would be nice to see other vendors doing similar in other parts of the country.
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