Story Highlight
  • Microsoft recently stated that players don’t need a console to play Xbox.
  • The company has emphasized this point again with an Amazon listing.
  • Amazon is offering a bundle with the Fire Stick, a controller, and Game Pass.

Last week was full of surprises for Xbox fans, as the company stated that players do not need to buy a console to enjoy Xbox.

Following that, it was reported that the company is already dialling down its console marketing in many regions, including Europe. The gaming giant seems to be driving home this point again, emphasizing that consoles are no longer needed.

Why it matters: Microsoft hardware hasn’t been doing great this generation. Therefore, moving away from it might help the company survive in the market.

Xbox Games Steaming Without Console
Xbox Streaming Bundle via Amazon

As seen above, Amazon is offering a bundle with the Fire TV Stick 4K Max, which makes a similar claim to the last advertisement.

Discover hundreds of high-quality games directly on your Fire Tv. No console required.

-Xbox

While the Fire TV Stick 4K Max can be combined with Game Pass Ultimate and an Xbox controller to access a huge library of games, it does not replace Microsoft’s console experience.

However, it seems the gaming giant really wants its fans to know that the actual Xbox is no longer as important as it used to be. Unlike Nintendo or PlayStation, which try to push their consoles at all opportunities, Microsoft seems to be doing the opposite.

Xbox
Xbox Came Into This Generation With Many Promises

Rumors have also pointed to various Xbox games heading to other platforms, further highlighting the declining importance of the Series S|X consoles. Currently, IPs like Halo and Gears of War are rumored to make the jump to rival platforms.

Following such divisive decisions, it remains to be seen what the company’s future holds.

Xbox seems to have its mind made up, with a huge focus on software over hardware. This is certainly a risky move, but it could also lead to a huge reward for the gaming giant if it ends up being successful.

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Abiyan
[How-To Guides Expert] Laiba, our tech guru at HI Digital, simplifies and crafts How-To Guides with a Google IT Support Certificate. Beyond tech, she captures the city's aesthetics through her lens. Join her journey where tech meets creativity! Get In Touch: Laiba@hidgt.com Google IT Certificate Shehryar Khan