- The Baldur’s Gate 3 Director says this game succeeded because the studio treated its customers well.
- He believes the players marketed the game for them since they enjoyed it so much.
- Larian Studios was also one of the few studios that spoke against the industry’s layoffs and offered jobs to developers.
The developers behind Baldur’s Gate 3 are talented developers and seem to be great individuals. After being one of the only studios that didn’t lay off any of their team, the CEO says the secret to success is customer satisfaction.
Why it matters: Baldur’s Gate 3 has enjoyed immense success and has grown a massive loyal fan base. Most of it is because this developer knows how to treat its consumers right.
Talking to GamesIndustry.biz, Swen Vincke said that Baldur’s Gate 3 had the best marketing campaign in the world. The campaign revolved around positive word-of-mouth spread from fans, helping the CRPG reach new heights last year.
However, another critical component was consumer-friendliness. The team did not pursue excessive monetization or anti-consumer practices. Instead, it treated each player with respect.
Treat your players as you would like to be treated.
-Swen Vincke
The CRPG recently won the prestigious BAFTA award for Game of the Year 2023, and with the title, it became the only release in the industry to win every major GOTY award.
Swen Vincke emphasized that Larian Studios continued to focus on new updates, content, and quality-of-life changes. This approach kept players satisfied and coming back for more. Following such measures, the game was destined to be a hit.
This team has also been fighting against publisher greed. This is why Swen Vincke and other Larian Studios developers did not focus on short-term profit through harsh monetization like other developers.
Larian Studios has now moved on from Baldur’s Gate 3 amidst the massive success. The title has sold over 15 million units, but Swen Vincke is more interested in creating original IPs in the future.
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