E3 was the biggest annual gaming event until recently. The event saw major gaming companies gathering to show their products, including world premiers, game demos, and more.
However, E3 has slowly lost its appeal over the last few years, with the event being canceled in 2023. Geoff Keighley, the host of The Game Awards, has now begun to host Summer Game Fest, which can be seen as a replacement, as it takes place around a similar time period.
During a recent podcast, the Summer Game Fest host addressed the situation around the event, claiming that E3 killed itself.
Why it matters: E3 was a significant event for the industry, with audiences and gaming journalists looking forward to visiting each year.
Since Summer Game Fest has effectively become a replacement, the event has been dubbed the E3 killer by many. However, Geoff Keighley does not believe this is the case. He stated:
“I think E3 sort of killed itself.”
He then went on to explain why Summer Game Fest was started. The event was created after E3 began to show weaknesses in 2020, and Geoff stated:
“I built Summer Game Fest because I saw the wheels falling off the wagon of E3.”
Some also thought that Summer Game Fest accelerated E3’s demise, but Geoff Keighley stated that the event did not see any additional partners after E3 was canceled. As such, he had little to benefit from the cancelation.
He also shared a tweet showing his emotions for the iconic gaming event, clarifying that he had been part of E3 for over a decade.
Summer Game Fest is just a few days away, taking place on June 8, with new reveals and gameplay segments lined up for the show. Geoff Keighley has also confirmed that the event will run for two hours, with at least three to four major reveals.
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