EA announced that it has decided to increase the prices for the in-game content for their live-service games following global economic fluctuations.
The change led to a price increase of microtransactions in NHL in some regions and a reduction in others from 1st June 2023. However, it is worth noting that these changes do not relate to game and subscription prices, being exclusive to in-game content only.
Why it matters: Microtransaction has always been controversial in video games, charging money for in-game content mainly cosmetics. Increasing microtransaction prices has enraged fans who already dislike them.
EA using inflation to charge more for virtual hockey cards they create out of thin air lmao pic.twitter.com/RBr8z8TKtX
— Jared Halt (@JaredHalt) June 1, 2023
Another popular EA title, FIFA, also experienced a similar change. with the price of FIFA points, an in-game currency, being adjusted. Regions like Argentina, Australia, and Canada witnessed a price increase, while regions like Brazil witnessed both a price reduction and an increase simultaneously, depending on the microtransaction.
On the other hand, this change could balance in-game content prices for players in different regions. Previously, every item used to cost the equivalent of US prices, but this adjustment could establish a more equitable balance.
Following NHL and FIFA, other EA titles such as Madden and UFC may also undergo this adjustment. While it may be appealing to players who experience a reduction in prices, it is likely to provoke outrage among those facing an increase.
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